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Improving Customer Loyalty With Cloud-Native Technology

Whether we hear it on the news, at work, or just in a conversation with our friends, everyone is talking about the “Cloud”. The Cloud is everywhere, all the time. Whether we are aware of it or not, we use it every day. Cloud-native technology makes our lives easier and more efficient.

Replacing antiquated programs and processes, Cloud-native technology is the future. It provides a way to make your business run more smoothly while making your customers’ lives easier. It has become increasingly important in the Ready-Mixed Concrete Industry to adopt cloud-native technology to improve customer loyalty and develop strong relationships. 

As the ready-mix industry is very fast-paced and customer-centric, running a successful ready-mixed concrete production company requires reliable, smooth business operations and a strong customer base. Let’s evaluate the ways cloud-native technology can help deliver a superior customer experience:

Online Ordering

That’s right, the construction industry has been notified of smartphones, tablets, and laptops! The advantage of providing the ability to order online with just a few clicks has proven true in the concrete industry.  Producers that offer this ability make it much easier and thoughtless of a process for their customers to order from them. With Sysdyne’s iStrada platform, customers can do just that – request concrete orders online using their phone or tablet. The process is simple and easy to use, just follow these steps and the order request is sent!

Record Keeping

One crucial aspect enhanced by cloud-native technology is creating an accurate record of each concrete delivery. With the use of an eTicketing solution, detailed records are generated and stored easily and securely in the cloud. Since the information is centrally stored in the cloud, everything is neatly organized and easily accessible, reducing headaches for both the producer and the customer. 

Customers can also be provided access to a web portal with direct access to their tickets stored in a safe cloud environment. With this technology in place, customers save a significant amount of time and money by having their ticket information easily accessible in addition to getting paid quicker.

Transparency

Another way cloud-native technology can help improve customer loyalty is by providing the right amount of transparency. Through the iStrada platform, producers can choose to provide their customers with access to view delivery statuses in real-time with the exact location of the truck carrying their load. This can drastically reduce the number of unnecessary and bothersome phone calls Dispatchers receive asking about order status updates.

With ConcreteGO and iStrada, internal business transparency can also be improved by providing select members of your team access to the information available to the Dispatch team. This will again relieve the Dispatch team of unwelcomed disruptions such as Managers asking how much concrete has been or is being shipped on a given day, where a specific driver is, a driver’s history, and more. 

Providing customers with accurate information establishes your credibility, and they can always count on the information you provide being precise. This technology also helps you as a concrete supplier by providing better data for improved decision-making.

As you can see, cloud-native solutions can drastically improve customer loyalty through better data capturing and the accessibility of the information. Cloud-native solutions also improve communication, transparency, and overall operational efficiencies. 

Providing customers with accurate, real-time information cannot be matched in the construction industry, and is not possible without cloud technology.  Consider adopting cloud-native technology before the competition gets ahead.